LIIAR Analysis of 3 Magazine Front Covers.

MARIE CLAIRE

Language:

Institution

Marie Clare magazine is published in 3 countries, Groupe Marie Claire (France), Hearst Corporation(U.S.) and IPC media (UK).

Ideology

This magazine is very red and feminine. This makes me think that it is a very dominant and powerful magazine. I think it is trying to sell you the equality between men and women in the world which I see because of the attitude that the lady on the cover has towards the camera. She is holding her jacket and is tilted to the side, this is associated with being sassy and having attitude. Also I think the magazine is trying to portray women as idealistic, this is because I think the woman on this front cover is the type of person that women would look up to. She is skinny, she has a perfect completion and she is overall perfect.

Audience 

I think this magazine is aimed at women in their 20s to 40s. I think this because it is quite a young magazine look with the red and the leather jacket, but also mature because they need to handle money well which I got from the "127 finds you'll love for under $100". Also the "shorter, faster work out" makes me think it's for women around this age as this is the age when you would want to start keeping in shape, looking good and getting fit and healthy.

Representation
I think this magazine has been presented in a very friendly way. This I think because of the script handwriting. Script handwriting gives a very welcoming and friendly feel to it because it's like someone has actually written it, so we can connect with it more. Also the red on the magazine also makes me think that this magazine is very original and will stay around for a while, as red is a primary colour which represents that it will always be here and that it is very trustworthy. This magazine stands for women and their sneakiness and slyness. It stands for all the mysteries and stories that come with them, I can tell this by just looking at the colours and the typography, this is a women's magazine.

 GQ

Language

This magazine is presented in a totally different way to the first one. This masthead is placed to the side unlike the previous one. Also the main photograph is overlapping the masthead which means this is a really well known magazine. The main photography says a lot different then the other. For a start the way he is positioned, front facing, direct to the camera, says that he is a well known, powerful man, and people will know who he is straight away. Also what he is wearing, it has no connection to the colours of the magazine, it is sleek and stylish and is backing up the main cover line, which is telling you that 'Ryan Gosling shows you how to dress like a movie star'. This will draw many people because all magazines claim that they've got the exclusive stories. The splash on this magazine actually coordinates with the colour scheme of the magazine, but yet it still stands out because there is not much of the accent colour red in there. The main cover line is nearly the biggest writing on the page, it is that big so that people will see his name and get drawn to the magazine immediately.

Institution

GQ is actually published by itself. This must mean that is mass produced world wide for it to be it's own publisher.

Ideology

I think this magazine is trying to sell you on how perfect Ryan Gosling is. The main picture is him, stood there, all modest and the main cover line is advertising the article where he can tell you how to dress. They are clearly trying to sell him as a role model for guys. Also I think this magazine is trying to say that it is new and fresh and young, I think this because of the 'Chow Down'. This is very young, hip, and cool which makes me think that they are trying to give you that impression. As well as that I think they are promoting men magazines with this issue. Not many men will read a magazine and I think GQ are trying to promote that reading a magazine if you're a man really isn't that bad and maybe even that Ryan Gosling does it so why can't you?

Audience

I think this magazine is targeted to men in their 20s to late 40s. These are the men that will know who Ryan Gosling is and what he does. Also these are the men that will want to try and look their best all of the time, which is why they would read this magazine because it has fashion tips in it. But as well as men buying it I also think some women would buy it. Just simply because Ryan Gosling is on the front of it.

Representation

I think this magazine front cover stands for simplicity and perfection in people and design. I think it will make people feel some sort of superiority and connection with Ryan Gosling as when they read it he will look like he is looking at them. It really engages the audience and I think this is what I think it stands for, men feeling included and accepted in reading magazines just as women do. I also think that this magazine expresses simplicity because it is really well thought out and designed so that it looks really tidy and neat.

College

 



Language

 

This is a very busy and fussy magazine. I think this portrays the like of a student at a first glance. The main picture is totally different to the other two, this one is more innocent looking and shy. I think this because the lady in the photograph has her hair with her forehead slightly tilted towards the camera and her shoulders up a bit. I think this gives the idea that although you're at college (university) and you're growing up really fast, you are still young and vulnerable. The picture of the girl is over the masthead which could mean that it is a very well known magazine through the US. there are a lot of cover lines which is expected as it is a college magazine and there will have been a lot going on since the last issue. There is a very neutral and natural feel to the magazine which I see through the colour scheme of yellow and blue. There isn't a splash on this magazine which is surprising because that is a convention of one so I think this says that it is new and fresh.

 

Institution

 

 

 

 

Ideology

 

I think this magazine is trying to sell to you that college life is really perfect. I think this because it is saying to the audience that if you are a college student you will be able to see famous basketball players, get all the attention from the opposite sex, be a model, be famous and things like this. I think that it is saying that it is the perfect life and they're trying to make you choose their college. It's trying to say to you that you can be yourself and be accepted and get all of these things. I think this because of the neutral colours that are on the front cover.

 

Audience

 

I think this magazine is aimed at females of the college, I think this because of the cover lines of the magazine. They all very female orientated and to do with fashion or style and things that women tend to be interested more then men. But they neutral colour scheme makes me think that is more situated towards a unisex route, as neutral is not a sexist colour scheme.

 

Representation

 

I think this magazine stands for the business of college life and the hectic feel of it. I think this is shown in the arrangement and composition of the cover lines which makes me feel like there is a very busy feel to the magazine. I think it stands to show you that you can still feel young in college and that all of the work and the pressure and the stress will not change the fact that you are still young and you can still have a great time being young whilst in higher education.